The Loud Dog Fall Soundtrack
The rise of the open office has made headphones and music an essential part of the workday for many and it’s no different here at the Loud Dog office. Though we love collaborating at a coworker’s desk...
View ArticleNamestorming
Series Note: This is third post in a series of articles exploring corporate and product naming theory and processes. Once you have a brand structure defined and understand the basics of naming, it’s...
View ArticleLoud Dog Wins Interactive Media Award
Loud Dog’s redesign of La Casa de las Madres’ website has been recognized for Outstanding Achievement by the Interactive Media Awards. The Interactive Media Awards honor individuals and organizations...
View ArticleSailing the Open Seas with OpenSFS
Congrats to our friends at OpenSFS on the launch of their newly redesigned website. OpenSFS facilitates vendor-neutral development and promotion of the open-source file systems that support many of the...
View ArticleSeeing MESVision® Through a New Lens
Congratulations to everyone at MESVision on the launch of a new design for their homepage and members section of their website. MESVision is a vision insurance provider, with over 20,000 doctors in its...
View ArticleCode and Art Come to the Bay Bridge
We love any opportunity to explore the relationship between code and design here at Loud Dog, so when we heard about Leo Villareal’s project to put choreographed LED lights on the Bay Bridge, we knew...
View ArticleNuage Networks: A brand new brand
Alcatel-Lucent, the global telecommunications giant, approached Loud Dog in late 2012 with an exciting opportunity: they were launching a spin-out startup venture, called Nuage Networks, which would...
View ArticleWhen a culture of dominance fails
We talk a lot about how important it is to represent your culture authentically. That’s often interpreted as “you need a nice, happy culture.” But that’s not necessarily true! The flip side is a...
View ArticleCorporate versus product positioning
A frequent source of confusion when it comes to positioning is the difference between corporate positioning and product positioning. This is especially the case in enterprise software companies and...
View ArticleBuilding a foundation for your brand
When we begin any branding-related project, our first step is to build a solid foundation. Regardless of the final deliverables, this is generally where most of the true value lies, if a company is...
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